Ask your team, “What’s the company’s #1 goal this year?” If more than 5% say the same thing, you’re ahead of most companies. But odds are, you’re not.
That’s not your team’s fault. That’s on leadership.
Your job isn’t just to set the vision. Your job is to communicate it until they can recite it. Then communicate it some more. Vision isn’t a one-and-done poster on a wall. It’s a drumbeat. It’s the rhythm that aligns decisions, inspires behavior, and moves the organization forward.
How do you fix it?
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Clarify the vision with simple, actionable language.
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Tie daily activity and decisions back to that vision.
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Tell stories. People remember stories, not slogans.
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Repeat it until you’re tired of saying it—then say it again.
When the team buys in, everything accelerates. Productivity. Engagement. Momentum. If you want better execution, start with better communication.
